Using a low-cost, precision-targeted acquisition strategy, we successfully identified highly qualified prospects and built a multi-channel ladder of engagement that accelerated donor conversion rates beyond industry norms.

This cutting-edge approach helped propel MGP into the top tier of Democratic Congressional challengers in 2022—fueling the grassroots momentum that secured her victory in one of the biggest upsets of the cycle.

After her stunning win, MGP became one of the most endangered Democrats and WA-03 was named a top target by the National Republican Congressional Committee (NRCC) and GOP-aligned groups poured over $18 million into attack ads.

Re-election wasn’t just tough—it was one of the most expensive House races in the country. To defend MGP’s incumbency, we needed to scale online fundraising fast—driving both volume and efficiency.

We built a fully integrated digital program across email, SMS, paid digital ads, search, and optimized web infrastructure, ensuring a seamless donor experience and maximizing returns on digital investments.

Our strategy relied on:
✔ Continuous testing to refine messaging and creative
✔ Real-time reporting for rapid decision-making
✔ Aggressive iteration to optimize audience targeting

With these tools, we kept MGP’s digital fundraising among the most competitive in the nation, helping secure a hard-fought victory against massive GOP spending.